Imagine a society where sustainable consumption and production is a norm! We are living in a system that does not have a future. In the sustainable society we strive for, there are no activities that systematically exploit natural and/or human resources. The entry point for this transition is to reshape the way in which the economy is organised. Advocating a more sustainable consumption and production will push businesses into redeveloping new business models, and politicians into financing public welfare services through sustainable practices, which is the key in achieving the UN's 2030 Agenda. 

This is what ReGeneration 2030 strives for, a foundation established in 2020 on the Åland Islands. On this little island in the middle of the Baltic Sea, a group of youth asked: can we do something about it? Around this time, they were part in shaping a local people's movement for sustainability, Bärkraft, and got the courage to take matters in their own hands. The idea was to gather initiatives in the region that work on sustainability to a common platform. The November 2017 strategy meeting with several partners in Stockholm was decisive: ReGeneration 2030 movement was born, and it would encompass 14 countries and autonomous regions in the Nordic and Baltic Sea regions. 

The first Summit in August 2018, during which a manifesto for the movement was adopted, stating its vision along with demands and commitments, was a success. The second Summit had a special focus - climate smart consumption. In 2020, the Summit was held digitally, and concluded the formal project. On 19.09.2020, a group of participants involved in the 3 year-project, established ReGeneration 2030 Foundation. By educating youth, fostering new leadership, uniting like-minded citizens and building norms around sustainable lifestyles, ReGeneration 2030 aims to form a strong movement in the Nordic and Baltic Sea regions that advocates for sustainable consumption and production.